The Story Behind the Style

The Story Behind the Style

Each member of The Pinup Dolls cares deeply about healing and encouraging women

The Pinup Dolls is a nonprofit that is more than just pinup models. We don’t dress up for money or fame. We do it because we believe in each other and in women across the world. It’s important to make women feel strong and in control because social change starts with mothers. We strongly encourage fostering strong relationships with our kids and the kids of our members. This is a huge part of what we do.

Right now, we have 48 members, 18 board members, numerous interns and growing daily. We’re always accepting new members, so grab your curlers and your leather jacket and join the club. Call us today to learn more.

Everything came from one woman’s dream

Founder Serenity Ford, more commonly known as “Rosie Cheeks,” discovered a love for pinup culture while living in California in 2010. After growing up plagued by feelings of loneliness and insecurity, she found an outlet in the rockabilly music scene.

She is an artist who likes to see her visions brought to life. Pinup Dolls USA allows other women to find confidence in themselves the same way she did.

Rosie Cheeks wants people to know that they aren’t alone and that there is a light at the end of the tunnel.

To keep marching toward that light, talk to us about joining a division near you or find out how to start one in your city!